CuB Consultants recently supported a Turkey-based agricultural input manufacturer in identifying and evaluating new market opportunities in the Netherlands and Belgium. The core focus of the project was to establish strategic partnerships and directly engage with key players in the local ecosystem to strengthen the company’s commercial network and brand visibility in the European market.
Project objectives: Entering the Benelux market with confidence
The main goal of this initiative was to help the Turkish agribusiness strengthen its presence in Europe. The project centered around three core objectives:
– Identifying potential investment or project partners
– Expanding the company’s commercial reach within the Benelux region
– Enhancing international branding and visibility in target European markets
Product focus: Environmentally friendly solutions in plant nutrition
The Turkish manufacturer specializes in high-efficiency, eco-conscious agricultural products focused on plant nutrition and soil health. Its portfolio includes organomineral fertilizers, liquid foliar nutrients, plant growth regulators, and soil conditioners. All products are developed in line with EU agricultural regulations and are designed to cater to both small-scale farmers and large commercial agricultural enterprises. Their adaptable formulations support a wide range of climates and soil types.
CuB Consultants’ three-phase approach to market expansion
The project began with comprehensive research to identify relevant stakeholders across the agricultural and organic input sectors. These included cooperatives, importers, distributors, and potential investors. The goal was to create a value and vision alignment between the Turkish company and prospective European partners.
CuB Consultants organized an intensive market visit to the Netherlands, featuring scheduled B2B meetings, trade fair visits, and direct interactions with industry institutions. Throughout these meetings, our team accompanied the client to facilitate communication and help articulate the brand’s value proposition in a clear and impactful way.
Market insight
Both the Netherlands and Belgium are among Europe’s most advanced agricultural markets, known for their innovation and commitment to sustainability. Farmers in these countries show a growing demand for high-efficiency, low-residue, and environmentally friendly fertilizers. This trend offers a compelling opportunity for Turkish manufacturers who can provide high-quality, certified products at competitive prices. Success in this competitive landscape depends heavily on local partnerships, regulatory alignment, and delivering consistent product performance.
Assessment and strategic roadmap
After the visit, CuB Consultants prepared a strategic evaluation report summarizing feedback from potential partners. Based on these insights, a refined market positioning and actionable roadmap were developed to support long-term success in the Benelux region.
Results achieved
– The client was introduced to potential buyers, commercial partners, and agricultural industry networks.
– Several local stakeholders expressed strong interest in exploring collaboration.
– The company gained valuable insights into market structure, pricing expectations, and certification requirements.
Conclusion: Laying the groundwork for sustainable market entry
Thanks to CuB Consultants’ tailored and hands-on support, this Turkish agricultural company was able to establish a strong foundation for its European expansion. The project showcased how strategic matchmaking and clear market navigation can enable growth in even the most competitive international environments.
For more information about the agricultural input sector, distributor development, market dynamics in the Netherlands and Belgium, or identifying reliable business partners in these and related markets, please contact us. We can arrange a call with our consultant who led the partner search project in Europe for this Turkish agricultural company.
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