You have recognized that your products or services present a significant opportunity for potential buyers in your target market, analyzed the situation, and are confident that there is demand. Additionally, you know that you can offer good margins. The buyers you want to target in the destination country could be distributors, retailers, or direct purchasers. These can be companies of various sizes, including medium or small businesses, or businesses operating in e-commerce or physical stores.
Establishing initial contact with the buyer could be the most crucial step for you, while your English-speaking team members are ready to manage the subsequent process. However, your sales team might be facing difficulties in making initial contact or reaching decision-makers. These challenges could be related to reaching the right person in large organizations, or your contact might not be responding to communication channels due to being busy. Additionally, you might not be receiving responses because you are not communicating in local languages. Perhaps you have not contacted them at the right time due to a lack of knowledge about local holidays and commercial seasons.
At this stage, we can provide you with direct sales support.
In large or medium-sized companies, the individuals responsible for purchasing decisions are often in higher management levels, making direct access to them challenging. Finding the right person and establishing communication with the appropriate department can be complex. Decision-makers may be busy managing various purchasing processes and might not respond quickly to communication channels such as emails or phone calls. Especially in international companies, understanding the local language, business culture, and communication practices may be necessary to find the right person. Additionally, some companies may keep decision-makers’ contact information confidential or restrict access to it, which can make reaching the right person more difficult.
In small, individual companies, difficulties may also arise in maintaining communication due to concerns about English proficiency and international business practices.
Preparation of candidate list
Potential clients are reached through various channels, and detailed information about the candidates is collected. Information such as the candidate’s industry, size, needs, and current issues is gathered, along with their website, social media accounts, and industry news. At this stage, candidates are evaluated to see if they meet your expectations, and if there is a potential for collaboration, they are included in the “candidate list.” Once the list of potential buyers is created, we work with you to identify which companies should be contacted and which should be avoided.
We make the initial contact on your behalf.
Our consultant makes the initial contact with the decision-maker at the potential client via email, phone, or social media We briefly introduce ourselves, explain the purpose of our contact,. Before the meeting, we ask questions on topics determined with you, understand the candidate’s expectations and motivation to work with you, and provide answers to their questions. We also share your company presentation and catalogs and plan an appointment for the initial introduction meeting.
Conducting the introduction meeting with the potential client
We attend initial meetings with your team and the decision-maker at the client’s side, send a thank-you email after the meeting, and share a summary of the meeting.
Initiating the sales process and order
Your team can continue communication with the potential client, or we can take part in the sales action plan. Our consultants can organize follow-up meetings, monitor the proposal process, handle sample shipments, plan visits, prevent cultural and commercial misunderstandings during negotiations, and provide advice and recommendations on commercial procedures, customs, and transportation in the target country.
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