We are seeking reliable and experienced sales partners and buyers in Europe for ALKS, a New Zealand company specializing in innovative, high-performance locks for critical energy infrastructures and various industries. With 22 years of experience, ALKS is a supplier of high-quality manual lock solutions. In its home country, it provides locking systems, substation gates, and doors to electricity generation, transmission, and distribution companies.
Market impression
In Germany, public electrical infrastructure work and management are handled by local public utility companies known as “Stadtwerke.” These companies are responsible for services such as electricity, natural gas, drinking water, district heating, cable television, public transportation, waste disposal, and public swimming pools, and they can be partially privatized.
Before the coronavirus, it can be said that the German economy was in very good shape compared to other European countries. Coronavirus regulations were more restrictive than in other countries, and due to the continued implementation of some restrictions, fieldwork, such as infrastructure projects, has been significantly disrupted. During this period, it can be observed that maintenance of electrical transformer cabinets and cable distribution cabinets in public areas in Germany has lagged behind, with many cabinets and protective enclosures being neglected and covered in graffiti.
Currently, the economic situation in Europe is making it quite difficult for new products to enter the market. Due to staff shortages, companies are not motivated to undertake additional tasks related to the replacement and maintenance of infrastructure equipment that does not have obvious issues. Additionally, the war in Ukraine has shifted the economic balance in Europe, with the influx of many refugees from Ukraine into neighboring countries, rising energy prices, increased interest rates, and falling real estate prices negatively impacting the economy.
However, it can be said that there is always a demand for new technological products and solutions that address serious issues, although convincing decision-makers in municipalities is necessary. The war and energy crisis have negatively impacted the economy and caused delays in critical infrastructure projects. Nevertheless, it can also be said that this is a favorable period for innovative products that provide solutions to existing problems to enter the market and grow market share. With the efforts of a good sales partner, ALKS locks and solutions could become a part of infrastructure renewal projects.
What sets this company apart in the market?
ALKS differentiates itself with its innovative Ibolt-branded lock systems, which are used by local markets as well as electrical utilities and cabinet manufacturers in Australia. ALKS designs and develops products that are resistant to corrosive environments, volatile substances, dust, and extreme climatic temperatures. Their products offer secure solutions against excessive use, tampering, and vandalism.
ALKS has developed manual locks, smart locks, doors, and smart door equipment tailored to the needs of critical infrastructure projects, proving their quality through large municipal projects in New Zealand and Australia.
The sales partner ALKS is seeking in Germany should have strong relationships and access to decision-makers in institutions that establish industry and infrastructure systems, particularly firms operating in the electrical distribution industry. Ideally, this partner would already supply products to such industries and have experience with locks and lock systems. They should be able to convince technical management (network managers, network system auditors, network asset managers, etc.) in these companies to switch to new locks.
For more detailed information, please contact us.
