FRGRC, an American company specializing in online perfume sales, is looking for a company in Turkey with “perfume import authorization” to collaborate with in 2021
Since 2001, FRGRC has been selling “thousands of original brand” perfumes to consumers worldwide.. FRGRC’s website is known as the most reliable website in Turkey with competitive prices. In order to ensure the continuity of “import procedures” in accordance with the online sales process, the company is seeking a partner. The importing company should have a customs consultant with whom they work. The company requests that import procedures for weekly shipments be carried out on behalf of your company.
Firstly, we determined what the sought-after importing company and the working conditions would be, and we prepared a list of questions/requirements for the candidates. The sought-after importer should be experienced in importing cosmetic products from the United States and knowledgeable about import procedures for cross-border e-commerce to Turkey. It is essential that the company’s staff is collaborative, proficient in English, and familiar with current import procedures.
After preparing the list of 15 candidates who meet the specified criteria, we conducted interviews with the candidates to determine if they were willing to work with our client. We asked them to answer the client’s questions and investigated whether they met the requirements. Based on the information provided by the candidate importers, we prepared a detailed report containing the details of the companies that matched our client’s criteria. We scheduled online appointments to introduce our recommended four candidates to our client and participated in the meetings.
Overview of the Perfume Import Market in Turkey
In recent years, the preference of Turkish consumers for purchasing perfumes online from foreign websites has been steadily increasing. The reasons for this trend include better prices and a wider variety of products. It can be said that Turkish consumers have a high level of trust in reputable foreign websites.
In Turkey, perfume packages sent from abroad aren’t subject to customs procedures. If the invoice value exceeds a certain limit, the package must be directed to the import procedure for the payment of taxes. For the year 2019, the invoice limit is set at 22 Euros or 27 Dollars. This means that perfume shipments below this limit may be exempt from taxes (although this is not guaranteed). In addition to the value of the package, the weight and dimensions of the package may also determine whether it is subject to import procedures. This limit was much higher in previous years and could be adjusted to an even lower level in the future.
Apart from perfume purchases delivered tax-free through cargo, Turkey experienced $212 million worth of perfume imports between 2014 and 2018. In 2018 alone, Turkey received 26 million units of perfume from China. According to statistical data, the majority of cosmetic imports were from Germany and France. During this period, the import value of perfumes solely from France amounted to $15 million.
Starting from 2018, the Ministry of Finance has been reviewing and reassessing the processes of perfumes sold online and delivered by courier to Turkey. Due to the non-compliance of this process with tax procedures, customs policies regarding perfume purchases through courier services have been modified.
Due to the taxes in customs tariffs, online purchase prices and procedural regulations are subject to change. In order for foreign perfume companies to sell profitably to Turkish customers, they need to collaborate with import firms and develop strategies against variable customs expenses.
The perfume import in 2018 is subject to three types of taxes:
20% Customs Duty
18% Value Added Tax (VAT)
20% Special Consumption Tax
It should be considered that customs duties and VAT amounts may vary according to economic policies. The special consumption tax can be eliminated or its rate can be increased based on the government’s economic policies.
For more detailed information, please contact us.
