Expanding into complex and sensitive markets requires more than just a good product — it demands local expertise, strong communication, and building trust across borders. One of our recent business matchmaking projects illustrates how targeted consultancy and cultural understanding can open doors, even in politically and logistically challenging regions. This …
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Food market entry- Finding distributors in Turkey for an English sweetener manufacturer
This article discusses the market conditions, opportunities, and challenges encountered during the distributor search process in the Turkish market for a British sweetener manufacturing company in 2018 The British sweetener manufacturer, TSC, produces under the Smer brand and offers private label products, especially for discount retailers like Aldi. Through optimized lean production …
International product labeling compliance regulations
The dynamics of international trade are constantly evolving, and these changes also bring about significant alterations in countries’ import policies. Particularly in the importation of products that directly affect consumer health, such as food, beverages, and supplements, inspections and regulations are intensifying. Countries are implementing tighter control mechanisms to ensure …
How cultural sensitivity helps to generate business
cultural sensitivity in international business